About William Roam


Distinctly American. Decidedly Luxurious.

William Roam is the spirit of modern American travel: refined but approachable, sophisticated but spirited. We create high quality, American-made luxury hotel amenities.

We founded William Roam after we looked around and realized that there had to be a better way. So we put our heads together and combined our decades of experience in the hotel amenities industry and decided to start a new kind of company—one that held itself to the highest standards of quality and style, driven by the desire to do business in the most ethical and sustainable manner.

William Roam products are all designed, crafted and distributed in America. Not only are William Roam products American-made, they are American-inspired. Each product features American fruits, grains and other key ingredients, all formulated, refined and made in the states.

Every aspect of the William Roam experience has been carefully considered, from innovative formulations to packaging that is both beautiful and easy to use.

Welcome to William Roam. Welcome to a whole new way.