American-Made. American-Inspired.

We are William Roam.

We craft the finest hair and body products that are inspired by - and sourced directly from - America's bounty. Our four flagship lines, ROAM, FLOAT, SENSE and STEEL are all made stateside in small batches, using ingredients discovered in our own cross-country adventures. Every product is a testament to our incurable wanderlust. You'll find them across America in select luxury hotels and high-end boutique retailers.


American-Made. American-Inspired.