About Us

Imagine if you could create a whole new way.


That’s how William Roam was born: a group of dedicated professionals from different parts of the luxury amenities industry realized that there had to be a better way. So they put their heads together, gathered the knowledge they had gained from years of experience, and set out to start fresh.


William Roam is the spirit of modern American travel: refined but approachable, sophisticated but spirited. We create high quality, American-made amenities for hoteliers and robust retail collections. One little seed of an idea has blossomed into a way of life.


William Roam products are American-made, but more than that, they’re American-inspired. Each product features American fruits, grains and other key ingredients. They’re also formulated, refined, and packaged in the states.


What would you make if you could start fresh tomorrow? How would your life be different? For the team at William Roam, the chance for a fresh start began with the belief that things could be different.

Welcome to William Roam. Welcome to a whole new way.


We believe that choosing a path of ethical, environmental and philanthropic compassion is more than just buzzwords. From the products we make, throughout our partnerships and supply chains, to our charitable giving, William Roam is dedicated to manufacturing the highest-quality soaps, hair and body care items with care and integrity, in every aspect of our business.


Our entire collection of personal care products are vegan (free from animal ingredients) and cruelty-free, as awarded with the Leaping Bunny stamp of approval by The Coalition for Consumer Information on Cosmetics' (CCIC). This certifies all of our products to be free from animal tests under the International Humane Cosmetics and Household Products Standards.


The Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.