We are William Roam.

We craft the finest hair and body products that are inspired by - and sourced directly from - America's bounty. Our four flagship lines, ROAM, FLOAT, SENSE and STEEL are all made stateside in small batches, using ingredients discovered in our own cross-country adventures. Every product is a testament to our incurable wanderlust. You'll find them across America in select luxury hotels and high-end boutique retailers.

American-Made. American-Inspired.

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We believe that choosing a path of ethical, environmental and philanthropic compassion is more than just buzzwords. From the products we make, throughout our partnerships and supply chains, to our charitable giving, William Roam is dedicated to manufacturing the highest-quality soaps, hair and body care items with care and integrity, in every aspect of our business.

Our entire collection of personal care products are vegan (free from animal ingredients) and cruelty-free, as awarded with the Leaping Bunny stamp of approval by The Coalition for Consumer Information on Cosmetics' (CCIC). This certifies all of our products to be free from animal tests under the International Humane Cosmetics and Household Products Standards.

The Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.


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